Strategic
Assessments

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Gain Clarity, Direction, &
Confidence for Your Practice

Every practice reaches a point where growth feels stalled, decisions become harder, or leadership alignment is unclear. A strategic assessment from Cleinman helps you step back, see the full picture, and chart a clear path forward.

With over 36 years of experience supporting leading optometry practices, we deliver actionable insights that address financial performance, leadership development, HR, marketing, transition planning, succession support, and more. 

The outcome is a realistic assessment of where your practice stands today, along with tailored recommendations to help you achieve your goals. Ready to get started? Contact us to schedule a conversation today.

What Is a
Strategic Assessment?

A strategic assessment provides a detailed snapshot of your business as it stands today. We examine every key area of performance, from financial health to leadership alignment, and provide a tailored plan to help you move forward.

Depending on your unique needs, recommendations may include:

  • Financial strategies to strengthen profitability and cash flow
  • Leadership and governance development for multi-owner practices
  • Human resources guidance to improve team performance
  • Marketing and growth strategies to reach more patients
  • Transition planning and succession support
  • Legal and structural guidance, including partnership and operating agreements
  • Facilities and infrastructure planning

The result is not a one-size-fits-all report. It is a practical roadmap designed specifically for your practice!

Why Consider a
Strategic Assessment?

A strategic assessment is especially valuable if you:

  • Are part of a multi-owner practice that feels “stuck”
  • Want to grow but are unsure where to focus your efforts
  • Need an objective perspective to evaluate your options
  • Have reached a crossroads with succession, partnership, or expansion
  • Want to maximize the value of your practice before exploring transitions

If you feel stuck, a strategic assessment helps you gain perspective and clarity before committing to a specific path.

How the Process
Works

  • Discovery and data review: We collect and analyze information on your financials, operations, staffing, leadership, and market position.
  • Assessment and evaluation: Our team compares your practice to industry benchmarks and applies our proprietary experience from thousands of assessments.
  • Recommendations and roadmap: You receive clear, prioritized recommendations tailored to your specific goals.
  • Next steps: Together, we determine the best path forward, whether that is consulting, HR support, marketing, transition planning, or another service.

Clarity for Your Practice’s
Future

Empowering independent healthcare practices with strategic guidance, data-driven insights, and modern solutions to turn potential into reality.

We transform lives by helping practice owners identify the levers that drive both business and personal growth. Our mission is rooted in partnership, innovation, and practical strategy. Helping clients solve core challenges, grow their practice, and achieve a meaningful legacy.

Frequently Asked
Questions

It includes an in-depth review of your financials, operations, leadership, staffing, and market position, along with tailored recommendations for growth.

No. While transitions are one possible outcome, Strategic Assessments are designed for practices at any stage, particularly for multi-owner groups seeking clarity and direction.

Most assessments are completed within 60–90 days, depending on the size and complexity of the practice.

You’ll have a clear set of recommendations. Some practices move forward with consulting, HR, or marketing support, or transition planning. The next step depends on your needs.

See What Our Clients Are Saying

The true measure of our work is the success of the practice owners we serve. Hear from doctors who have partnered with Cleinman and discovered the clarity, growth, and lasting impact that come from having a trusted business partner at their side.

See What Our Clients Are Saying

The true measure of our work is the success of the practice owners we serve. Hear from doctors who have partnered with Cleinman and discovered the clarity, growth, and lasting impact that come from having a trusted business partner at their side.

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