Our
Story

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Where Insight
Meets Growth

Cleinman is the trusted business partner for growth-minded healthcare practice owners. For over 35 years, we have guided independent practices through the challenges of leadership, growth, and succession, helping owners build thriving businesses, personal wealth, and enduring legacies.

We are not a plug-and-play program, a one-time seminar, or a quick-fix marketing solution. We are strategic partners who deliver customized insights, actionable solutions, and a robust peer-to-peer network. 

Our clients gain more than advice; they gain clarity, confidence, and a roadmap for long-term success.

Our
Mission

Empowering independent healthcare practices with strategic guidance, data-driven insights, and modern solutions to turn potential into reality.

We transform lives by helping practice owners identify the levers that drive both business and personal growth. Our mission is rooted in partnership, innovation, and practical strategy. Helping clients solve core challenges, grow their practice, and achieve a meaningful legacy.

Our
Vision

To be the most trusted partner for entrepreneurial healthcare practice owners seeking to grow thriving businesses, build personal wealth, and achieve lasting success.

We envision a world where independent practice owners are supported by technology, empowered by insights, and connected to a community of peers who inspire excellence. Cleinman is the bridge between clinical mastery and business leadership, giving our clients the tools, guidance, and accountability to shape the future of their profession.

Community &
Impact

Empowering independent healthcare practices with strategic guidance, data-driven insights, and modern solutions to turn potential into reality.

We transform lives by helping practice owners identify the levers that drive both business and personal growth. Our mission is rooted in partnership, innovation, and practical strategy. Helping clients solve core challenges, grow their practice, and achieve a meaningful legacy.

Our Core
Values

We help our partners develop a plan to grow and provide the support they need to make it happen. We have helped more than 1,100 practices just like yours.

In fact, compared to the average practice, Cleinman Partner practices see:

Teamwork

We believe the best results come from collaboration. By working side by side with our clients and fostering a powerful peer community, we help practice owners achieve more together than they could alone.

Integrity

Trust is at the heart of every lasting relationship. We hold ourselves to the highest standards of honesty and accountability, so our clients can rely on us to provide clear, unwavering guidance.

Positivity

Challenges are inevitable, but we approach every situation with optimism and a solution-focused mindset. Our positive energy helps clients see possibilities where others see obstacles.

Initiative

We do not wait for change to happen; instead, we create it. By anticipating challenges and taking action, we help our clients stay ahead of the curve and seize opportunities with confidence.

Curiosity

Growth requires curiosity. We ask the right questions, dig deeper to uncover the real issues, and explore innovative strategies that drive lasting results.

Our
History

Alan Cleinman founded Cleinman in 1989, leveraging decades of experience across multiple facets of the optometry business. His goal was simple: give practice owners a better perspective on running their business and help them achieve better results. Under Al’s leadership, the company grew by offering unique services, specialized knowledge, and customized solutions, while developing strong, trust-based relationships.

Over the years, Cleinman has empowered private practice owners to become stronger leaders, enhance their financial acumen, improve operational efficiency, and develop high-performing teams. Today, our experienced team continues to provide personalized consulting, data-driven insights, transformational wisdom sharing, and comprehensive practice transition services.

Our flagship program, Cleinman Performance NetworkSM, is a North American membership group for distinguished private optometry practices. Through this community, clients access peer-to-peer learning, accountability, and collaboration that strengthens both their practice and personal growth. We also connect clients to trusted partners, including Marketing4ECPS, so their marketing strategies are aligned with their growth goals and maximize their practice’s success.

The Cleinman
Philosophy

Our approach is guided by values that define how we work and what we deliver:

  • Teamwork: True results come from collaboration with clients and peers.
  • Integrity: We operate with transparency, honesty, and ethical rigor.
  • Positivity: Challenges are opportunities. We approach every problem with optimism and focus.
  • Initiative: We anticipate needs, act proactively, and help clients stay ahead of the curve.
  • Curiosity: Growth requires asking the right questions, exploring solutions, and embracing innovation.

At Cleinman, these principles shape every client interaction, strategy, and initiative. We help practice owners master their business, lead with confidence, and create a legacy that extends far beyond the practice itself.

See What Our Clients Are Saying

The true measure of our work is the success of the practice owners we serve. Hear from doctors who have partnered with Cleinman and discovered the clarity, growth, and lasting impact that come from having a trusted business partner at their side.

See What Our Clients Are Saying

The true measure of our work is the success of the practice owners we serve. Hear from doctors who have partnered with Cleinman and discovered the clarity, growth, and lasting impact that come from having a trusted business partner at their side.

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